The dot, however, is similar enough to a spotlight for the spotlight to be used as a proxy by photographers, film-makers and others for the gunbarrel. In the traditional gunbarrel, it is not a spotlight we see moving across the screen at the start of the gunbarrel sequence, but simply a white dot – or possibly the sights of a gun – that is transformed into the end of a gunbarrel. The use of the spotlight is itself interesting. Though short, the advert is crammed with film references, among them references to James Bond (potentially five – the pose, the dinner suit, spotlight, the helicopter and the vault). The lower part of his right arm is bent upwards, his hand resting on his chin as if he is in thought. His left arm is held against his body, his left hand tucked under his right elbow. He now wears a white dinner jacket and adopts a very familiar pose: he stands facing us, the lower part of his left leg behind his right leg. The man turns to the camera and clicks his fingers again. Keeping with the King Kong allusion, a woman stands on his open hand. The spotlight is moving around looking for him. The man clicks his fingers again, and we see him on top of a skyscraper resembling the Empire State Building like a well-groomed King Kong. The action cuts to another dark empty space, lit only by a spotlight. Our hero energetically negotiates his way around the beams – he is evidently an expert gymnast – before reaching the door to what appears to be a gold vault (shades of Goldfinger?). He clicks his fingers, and the scene switches to a dark space, criss-crossed with laser beams reminiscent of a well-known scene from Mission:Impossible. In one TV spot, we see a handsome and cool hero putting on a dinner suit. The latest advert for Paco Rabanne's One Million Privé fragrance has a distinctly Bondian look.
0 Comments
Leave a Reply. |